November 13th 2024.
Next up in the world of heartwarming Christmas adverts, Tesco has just taken the lead with their latest offering. In the yearly competition for the best festive commercial, this supermarket has positioned itself as a top contender thanks to its meaningful message.
The three-minute short film, featuring Gorillaz's "On Melancholy Hill," follows the story of Gary, a construction worker who finishes his day job and heads over to visit his Grandad for a cup of tea. The two share some laughs together before the mood turns somber as they look at an old photo featuring Gary's late grandmother.
As Gary leaves, his Grandad hands him a bag of gingerbread men. At first, the significance is unclear, but soon Gary's world transforms into a magical gingerbread world with the help of animation. As the mini-movie comes to an end, both Gary and his Grandad have the same idea to buy ingredients from Tesco to make their own gingerbread house. Through photos on the fridge door, we see that this was a cherished tradition between Gary and his beloved nan, who recently passed away.
The emotional gut punch is followed by the slogan "Helping Feed Your Christmas Spirit," leaving viewers feeling all the feels. Tesco's marketing campaign has received praise from viewers, with many expressing how the video has made them feel something real.
One viewer on YouTube commented, "First Christmas ad to make me feel christmasey whilst also having real emotions. I love everything about this." Another wrote, "I don't think we had a good Xmas advert like this for quite a while. Well done Tesco, really heartfelt and warm to your bones."
Many have declared Tesco the winner of the ad battle, with one viewer stating, "I hate most if not all Christmas adverts. But this, this is actually amazing. Not over the top with the Christmas stuff, heartwarming and honestly just very real."
While it may only be mid-November, Tesco is joining a long list of brands that have already released their 2024 Christmas adverts. From ASDA's lovable BFG to Agent Provocateur's raunchy commercial featuring Peter Crouch and Abbey Clancy, there's no shortage of festive ads this year. Even Waitrose has jumped on the bandwagon with a star-studded whodunnit-style mystery surrounding a Red Velvet Bauble Dessert.
As we eagerly await John Lewis' highly-anticipated advert, which has only released teasers so far, we can't help but be moved by Tesco's heartwarming message. It's a reminder that amidst all the flashy commercials and consumerism, the true meaning of Christmas lies in cherishing and celebrating our loved ones.
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