The 8 most popular content formats
Here are some of the content formats that are being used the most today and that is transforming the way information is traditionally displayed.
Editorial texts with images
Among the content formats, this is one of the most commonly used for websites, blogs, and emails. They are specialized texts accompanied by images and are essential for positioning in search engines (SEO).
Videos
It refers to the production of video in traditional format or Motion graphics. This type of content can be distributed through social networks or websites. Now it is possible to make videos from the simplicity of a mobile phone, film-like blockbuster, digital animation, or purchase from video banks.
Photography
This format is commonly used on websites or social networks. It can be given in a professional or amateur format, depending on the needs of the brand in terms of quality, quantity, and frequency. It is possible to take the photograph or simply go to image banks to buy and use them.
Gifs
This short and low-weight video or animation format is becoming increasingly important, which is why it must be included in the offer of a brand, especially for publications.
Video games
Video games are also considered a content format. These can be done through adaptations of traditional games or custom game development. Video game development can be given for both web and mobile formats.
Infographics
It corresponds to the development of illustrations based on statistical data that seek to be summarized in visual formats. They are commonly used for posts on social media or on the web.
White papers
It corresponds to the more detailed production of textual formats with images, mainly used for the acquisition of leads, which seek to deliver valuable information to the user or potential client.
Webinars
This format has been gaining great importance due to the possibility of sharing content regardless of where people are, with the convenience of not leaving your office. This format has shown high growth in the B2B sector.
