December 31st 2024.
It's that time of year again for anime fans in Japan - the search for the ultimate lucky bag, or "fukubukuro" as they call it. And one of the most highly anticipated lucky bags every year is from Mister Donut, as they team up with Pokémon to offer exclusive goods at a great value.
However, this year, customers were left disappointed with Mister Donut's lucky bags. The options were narrowed down from three to two, with the cheaper 2,400-yen bag no longer available. This means that customers have to spend more money on either the 3,500 yen or 6,000 yen bag. And to make matters worse, the number of free doughnuts included in the voucher has been significantly reduced, from 50 to 35 for the most expensive bag.
Despite these changes, our reporter Tasuku Egawa, a self-proclaimed doughnut-loving Pokémon fan, was still drawn to the 6,000-yen lucky bag and decided to see if it was worth the criticism it was receiving.
One positive change this year was that the bags could be reserved online, saving customers from having to wait in long lines at the store. The contents were also neatly packed into a bag, but there was one small issue - the doughnut voucher was taped to the inside of the paper bag, instead of being included in the bag itself. This voucher is a crucial part of the lucky bag, as it allows customers to redeem 35 doughnuts priced at 198 yen or less, which is worth 6,930 yen - 930 yen more than the cost of the bag itself. Additionally, customers also receive a code that can be used in the Pokémon Scarlet and Violet game.
So what was Tasuku's initial reaction to the bag? Well, the first thing that stood out to him was the disappointing voucher when compared to last year's most expensive bag. The 5,900-yen bag included a voucher for 50 doughnuts, worth 9,350 yen, while this year's bag only offered 6,930 yen in return. This was a significant decrease in value, and customers were understandably upset. However, with rising production costs, it's not entirely surprising.
After coming to terms with the reduced value of the voucher, Tasuku took a look at the other items in the bag. These included a clear file, a schedule book, an eco bag, and a bath towel. While these were nice items, they didn't quite make up for the lack of doughnuts. In previous years, Mister Donut had been generous with their lucky bags, offering a variety of goods and a voucher for 50 doughnuts, all for a reasonable price. This year, the difference in value was striking, making it seem like the chain had cut back on the contents of the bag.
For example, in 2022, Tasuku had received a life-sized Pikachu cushion and other goods, along with a voucher for 50 doughnuts, all for 5,500 yen. It's hard to top that kind of value, making this year's bag fall short in comparison.
However, it's still a good deal, as customers receive 6,930 yen worth of doughnut vouchers and free Pokémon goods for 6,000 yen. Our love for Mister Donut is not entirely lost, but we can only hope that next year's lucky bag will offer better value for money with more doughnuts and exciting goods for us doughnut-loving Pokémon fans.
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