November 20th 2023.
Pokimane has had a rollercoaster of a weekend. The popular variety streamer had to apologize for her 'joke' against a fan who had complained about the pricing of her new snack company, Myna.
Myna produces customisable cookies with a healthy twist in contrast to Amouranth's more unique business venture of producing her own vaginal yeast beer.
The issue came to light when Pokimane was streaming and a viewer complained about the price of the cookies. They cost $28 for a selection of four bags. Pokimane, in what seemed like a joke, said, "Oh my god, $28 dollars. It's four bags, that's $7 a bag. I know math is hard when you an idiot, but if you're a broke boy just say so."
Her tone of voice made it sound like a joke, but it was still seen as insensitive and two days later she apologised on Twitter and said the company would reconsider pricing. She tweeted, "While what I said was 100% intended to be a joke, I see why it came off as insensitive and I apologize for that. I also understand the current price of the cookies may be expensive for some, and promise we'll continue to consider pricing to keep Myna as affordable as possible."
It's no surprise that this incident didn't go down well with the viewers. With a survey from CNBC showing that 62% of Americans live paycheck to paycheck, the price of the cookies could be seen as not only insensitive but also inaccessible.
Many streamers and influencers end up investing in outside business opportunities and food and drink related businesses seem to be popular. MrBeast has his own burgers and Feastables, KSI and Logan Paul have their own energy drink called Prime and now Pokimane has Myna.
Whether it was a joke or not, Pokimane's apology shows that she is taking the incident seriously and is working to make the business accessible to all.
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