Madikeri, Oct. 26: The 127th episode of Prime Minister Modi's monthly Mann Ki Baat radio program has brought joy to coffee entrepreneurs and coffee farmers as he has mentioned the coffee industry, including Kodagu, in this episode.
In every monthly episode, Prime Minister Modi shares his views on different issues, but he specifically mentions one issue. In the new edition of Mann Ki Baat that was broadcast on Sunday, the Prime Minister spoke about coffee.
This has led to a new movement in coffee farming and industry. Coffee lovers have expressed that Modi has taken a new step towards making coffee popular by mentioning coffee at the right time.
What did Prime Minister Modi say?
Dear countrymen.. You all know my attachment to tea. But today in Mann Ki Baat, I want to talk about coffee. You may remember last year that I talked about Araku coffee. Some time ago, some people from Odisha shared their opinion about Koraput coffee. I have heard that Koraput coffee is very tasty. Not only its taste, but coffee farming is also beneficial for many people. Many women have taken up farming by growing coffee.
Indian coffee is very famous all over the world. Chikmagalur, Kodagu, Hassan districts of Karnataka. Some districts of Tamil Nadu including Annamalai, Biligeri from the border of Karnataka and Tamil Nadu, Wayanad in Kerala, Malabar regions, including Indian coffee have seen significant growth. I have heard that coffee farming is also good in the northeastern states of India. This is further nourishing the growth of the Indian coffee industry. That is why coffee lovers say.. the taste of coffee is Indian coffee! Coffee grown in India.. is loved all over the world. Back to page 5
Prime Minister Modi's speech about Indian coffee has brought new enthusiasm to the coffee industry. Generally, the ideas proposed by Modi in his popular Mann Ki Baat attract attention all over the world. Whatever Modi says, it becomes a brand of India. Therefore, due to the coffee issue, Indian coffee is expected to find a lot of demand in the market all over the world in the future. Similarly, the number of coffee drinkers in India is also likely to increase.
What do the leaders in the coffee sector say?
The Prime Minister's mention of many coffee growing areas in Mann Ki Baat has brought joy to coffee farmers and entrepreneurs. The Prime Minister's words are also an inspiration to the coffee production sector. At a time when the centenary of the establishment of the Coffee Research Center in Balehonnur is being celebrated, these inspiring words of the Prime Minister have helped us to make appropriate preparations for the next 100 years. We have launched an innovative project called 7 Beans - 7 Lakh Tons as part of the Coffee Board. Modi's inspiration related to coffee has helped our project. Coffee Board of India President Dinesh Devavrinda said with 'Shakti' that he would like to thank the Prime Minister on behalf of the coffee farmers and entrepreneurs.
F.K.C.C.I. President Umareddy, who welcomed Prime Minister Modi's statement on behalf of the Karnataka Chamber of Commerce and Industry, said that Modi's statement on the coffee industry has encouraged the coffee industry. The Prime Minister's statement is also useful in solving the problems of the coffee industry. In recent years, Indian coffee has gained great importance in the world. The world is getting to know the taste of Indian coffee. The coffee industry of the coffee districts of Karnataka, such as Kodagu, Chikkamagaluru, and Hassan, which grow the most coffee in India, is also on the path of recovery. The central government and the state government should formulate a suitable plan for the efforts of farmers and entrepreneurs to bring coffee from the agricultural land to the coffee table. Both governments need to develop a strategy to transport coffee from the agricultural land to the port and market it in the country and abroad. For example, good quality road facilities are required for transporting coffee from Kodagu to the port of Mangalore. The state government should pay attention to this and the central government should also focus on providing modern facilities for coffee transportation in aircraft and ships. Umar Reddy responded with energy that the coffee industry is expecting a new hope through Mann Ki Baat.
Like India, the coffee industry is also on the path of progress. Coffee production in the country is also increasing. Farmers are also getting a suitable price. The quality of Indian coffee has also gained a suitable status globally. Indian specialty coffee is also in demand. Coffee cafes have also seen a revolutionary rise in the coffee industry. Internal consumption of coffee has also increased. The Prime Minister's words of appreciation about coffee are likely to boost the morale of coffee farmers and coffee entrepreneurs, said Coorg Planters Association Executive Board Member K.K. Vishwanath.
Prime Minister Modi's congratulatory words about coffee can be said to be a booster dose for Indian coffee. His words are recorded as an example of the concern shown by a Prime Minister of the country regarding the issue of coffee. Modi's words about the importance of coffee have inspired not only Indians but also people around the world to drink coffee, he said proudly. Director of Karnataka Chamber of Commerce and Industry K.B. Girish Ganapathy.
Overall, the issue related to coffee is mentioned in Prime Minister Modi's very popular Mann Ki Baat
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