November 9th 2024.
Birmingham's Frankfurt Christmas Market has become a beloved tradition in the city's festive season, delighting locals and attracting visitors since 2001. However, for those planning to attend this year, it may be wise to prepare yourself for the hefty prices that come with it.
With a pint of beer and a hotdog setting you back at least £20, many were left feeling frustrated and disappointed at the cost of their food and drinks. The market prides itself on offering an authentic German experience, but with a two-pint stein of Hofbrau German wheat beer priced at £12.50 and a half-metre Bratwurst sausage costing £9, some felt it was anything but.
Even a simple bag of roasted almonds caused an uproar, with customers expressing their outrage at being charged £4.50. One customer, John Beard, shared his disappointment online, saying that he had been attending the market for the past ten years but this year, for the first time, he would not be bothering. He felt that the prices were simply not worth it, especially considering how crowded and cold it can get standing outside for long periods of time. He also noted that the stalls seemed to be the same every year.
Locals have also voiced their concerns about being priced out of attending the market. With the current state of the economy, many are watching their spending and the idea of spending nearly £10 on a sausage is just not feasible. Some have even stated that they can easily spend £50 in just ten minutes at the market.
The Birmingham Frankfurt Christmas Market is not the only one in the UK, with other popular locations including Winchester Cathedral, Exeter Cathedral, and York St Nicholas Fayre. However, the prices at the Birmingham market seem to be the biggest issue for customers, leading to the introduction of a new 'one drink' rule. Signs have been put up around the market, reminding customers that they are only allowed to purchase one alcoholic drink at a time. This rule has been implemented as part of a campaign to prevent underage drinking at the market.
Last year, customers were able to buy rounds of drinks, but this year, they must show ID if they look under the age of 25. This stricter rule has left some questioning whether it is even worth attending the market at all. Comments on social media express frustration and disappointment, with many feeling that the market has become too expensive and not worth the hassle.
Despite the complaints, the market remains open until Christmas Eve, offering a variety of traditional German foods such as pretzels, bratwursts, and roasted almonds. However, with last year's pint of German beer costing £6.50, it seems that the prices at this year's market may continue to be a point of contention for customers.
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