August 12th 2024.
The popular morning show, This Morning, aired a segment that received some backlash from viewers. The topic was on how to save money and many found the advice to be "useless and rubbish." Consumer editor Alice Beer, along with presenters Rylan Clark and Josie Gibson, shared tips on how to save £1,500 in a year. These tips included shopping at cheaper stores like Lidl, avoiding big brands, and saving change in a jar. However, some viewers found the segment to be condescending and felt that they were already aware of these money-saving hacks.
One viewer, @LucythePug1110, expressed their frustration on Twitter, saying, "I am finding this segment very patronising and I don't know why #thismorning." Another user, @jn189510, raged, "Something about having millionaires sit and listen to us being told to not use so much shampoo and share a monthly amazon subscription to save money. Yeah okay #thismorning."
During the segment, Alice suggested starting to save just 1p more every day, which would add up to over £600 in a year. She also advised against buying store-bought coffee and switching to a supermarket brand for coffee pods. However, some viewers were not impressed with these tips. @Hotsunnydaze1 sarcastically suggested, "Stop putting olives on your salads and you will definitely save a fortune #thismorning."
This is not the first time Alice's saving segment on This Morning has raised eyebrows. In 2022, she claimed that microwaves had not been used since the 1980s. This caused confusion among viewers, with one user stating, "No Alice people STILL use a microwave." Another added, "Alice might've binned her microwave at the end of the 1980s, but most people didn't. #ThisMorning."
After training as a primary school teacher, Alice pursued a career in TV production and eventually became an assistant producer on Watchdog. She then co-presented the BBC consumer investigative journalism program with Anne Robinson from 1992 to 1992. In 2014, she joined This Morning as their consumer presenter.
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