December 2nd 2024.
Jeremy Clarkson, the former Top Gear star, caused quite the stir when he opened his pub, The Farmer’s Dog, in Oxfordshire back in August. The pub, an extension of his successful Diddly Squat farm and shop, faced backlash over its prices, with fans shocked to find out that merchandise was priced at £60 and pints at £5.50. But it was the £15 vegetable and cheddar crumble and £19 Lancashire hotpot that really got people talking.
Recently, Clarkson's Instagram page for the pub shared a photo of a Diddly Squat reared fillet steak with fresh carrots, mash, and local black cabbage, all for the price of £28. This caused more outrage among fans, who criticized the high cost of the meal, with some even questioning the portion size and the use of the word "carrot" instead of "carrots." However, others defended the price, pointing out that it is in line with other restaurants.
But Clarkson himself has admitted that he loses £10 per customer at the pub because he only uses local produce, which is more expensive compared to imported ingredients. In his column for The Sunday Times, he explained that if he followed traditional business practices, a hotdog at his pub would cost around £45. But instead, he charges what the average price for lunch in a Cotswolds pub would be, even though it means losing money.
Despite the backlash and complaints about long queues to enter the pub, Clarkson has urged people to be kind and understanding, reminding them that the food and drinks they are enjoying are costing him more than it is costing them. He even enlisted the help of his co-star from Clarkson's Farm, Kaleb Cooper, to defend the pub's prices, saying that they are highlighting the quality of British produce.
Clarkson's Farm has been a success, and he hopes to replicate that with his pub. He and his team have tried to keep the prices affordable for customers, but they are also committed to supporting local businesses and farmers. In the end, Clarkson's goal is to provide a traditional pub experience with great food, and he believes that is worth the extra cost. So if you do happen to visit The Farmer's Dog, just remember to be kind and enjoy the delicious, locally sourced food at a reasonable price.
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