March 6th 2024.
A Russian fashion brand has recently made headlines for their controversial new collection featuring jackets inspired by none other than Joseph Stalin, the infamous former Soviet dictator. Despite his brutal reign and responsibility for millions of deaths, the brand, known as NewRuBrand24, decided to honor Stalin's death anniversary by creating a replica of his iconic uniform.
Stalin's silhouette was known for its commanding and authoritarian appearance, with a boxy shape and broad shoulders. And for those who want to emulate this look, the price tag is a staggering 150,000 rubles. However, the real issue lies not only in the glorification of such a tyrant but also in the location of the brand's ad campaign.
The campaign was shot in Ukrainian cities that have been destroyed by Russia's bombardment and now occupied by Vladimir Putin's army. The model can be seen walking through the streets, once filled with life but now empty and in ruins. The stark contrast of the "Stalin" jackets against this backdrop only serves to add fuel to the fire.
Interestingly, similar attire was also worn by Putin's former president, Dmitrii Medvedev, during a public speech where he declared that "Ukraine is, of course, Russia." The brand proudly shared this on their social media, stating that their jacket has become one of their "business cards" and is known as the "Stalinist" jacket.
However, the brand's launch has received backlash and criticism instead of praise. One Instagram user commented, urging the brand to seek help from a psychologist. Despite this, the flashy Moscow store had long queues of customers on the opening day of the collection.
But even with the attention and hype surrounding this fashion brand, it's clear that their decision to glorify Stalin and his regime is not sitting well with many. And as the brand continues to defend their choice, it's evident that this launch has stirred up more controversy than success.
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