October 25th 2024.
Recently, Sainsbury's shoppers have been surprised to discover that the supermarket has a third option for their popular meal deal. As with everything else in the shops, the price of meal deals has been on the rise. In fact, other supermarkets like Tesco and Sainsbury's have already made changes to the cost of their meal deals. Tesco's meal deal went up from £3.40 to £3.60 for Clubcard holders, and for those without a Clubcard, it's now £4 instead of £3.90. Similarly, Sainsbury's saw a 7% increase in their meal deal price, going from £3.50 to £3.75 in July. This is the first time in three years that the price has gone up. Before 2021, the cost had remained at a steady £3 since at least 2014.
Both supermarkets also offer a "premium" meal deal option, priced at £5. These deals feature fancier main options compared to the regular fare. However, shoppers have only recently discovered that Sainsbury's has a third option for their meal deal. This new option has left some feeling a bit flabbergasted about the price. The "Kitchen Deli" meal deal, priced at £7, was launched in July. It offers customers a choice of 14 exclusive mains, including sandwiches, salads, and to-go meals.
Some of the items available in this range include the Salami, Mozzarella, and Rocket Focaccia sandwich, as well as the Kitchen Deli Chicken Pesto Wrap. They also have delicatessen-quality salads priced at £5.50, such as the Tuna Niçoise Salad. If you're looking for something to eat on the go, there are ready-to-eat or heat-up meals available for £6.50. These include dishes like Japanese Style Teriyaki Chicken and Sticky Rice, and Turmeric, Cauliflower, and Chickpea Dhal. When the Kitchen Deli range was first launched, Sainsbury's Director of Fresh Food, Richard Crampton, said, "We are thrilled to introduce customers to Kitchen Deli, our new speciality selection of ready-prepared food that will add to and complement our existing range of own brand ready-meals and food on the go."
Despite being available for a few months now, many shoppers have just learned about this new meal deal option thanks to a viral post on social media. The @NoContextBrits account shared a photo of the meal deal section in Sainsbury's with the caption, "£7 meal deals? This country is finished." The photo featured several Brie, Bacon, and Chilli Chutney sandwiches on the Kitchen Deli shelf with a £7 price tag below them. However, these sandwiches are not part of the premium meal deal, but rather included in the regular £3.75 option.
The post sparked a conversation about everyday items that have seen significant price increases in recent years. Many people also expressed their surprise and outrage at the thought of paying £7 for a supermarket meal deal, even if it is considered "posh." However, the post did bring attention to the fact that Sainsbury's is constantly evolving and trying out new ideas to improve their customers' shopping experience.
Just a few days ago, Sainsbury's shoppers also discovered some other changes in their local supermarkets. The retailer is currently testing out larger hybrid self-checkouts that feature conveyor belts and a bagging area. This allows customers with trolleys to use self-service with ease, as they would at a regular manned till. This change comes after CEO Simon Roberts' plan to make Sainsbury's stores more efficient. Currently, these tills are being trialled in two locations and have proven to be popular among customers.
Sainsbury's is also testing out touchscreen devices in supermarkets that show customers where to find a specific product in the store. This reduces the need for customers to ask staff for help. These trials are all part of the retailer's "Next Level" strategy, which aims to make Sainsbury's the UK's first choice for food shopping.
What do you think about the price of meal deals? Do you think they are worth it? Share your thoughts and experiences in the comments below. And if you have a story to share, don't hesitate to get in touch by emailing us.
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