July 21st 2024.
It's summertime, the perfect season to indulge in some delicious soft serve ice cream. And what could be more classic than a 99 Flake? In a world where everything is about being Instagram-worthy and bigger is always considered better, some traditional favorites still hold a special place in our hearts. The Flake 99 is one such timeless treat that has stood the test of time. And with today being National Ice Cream Day, there's no better way to celebrate than with this iconic dessert.
But it hasn't always been a smooth ride for the 99 Flake. In 2023, there were concerns about the quality of the half-sized Flake, with some batches being too crumbly for ice cream vendors. And while it may have been a bumpy road, the Flake 99 remains an essential part of the treat. But have you ever wondered why it's called a 99 Flake even though it doesn't cost 99p? Well, let's clear the air once and for all.
Contrary to popular belief, the 99 ice cream was not named after its original cost. The history of this beloved treat can be traced back to Italian soft ice cream makers in County Durham in the 1920s. They introduced the Cadbury Flake 99 with hopes of boosting sales, and when it became a hit with customers, they gave it an official name. Cadbury has also clarified the reason behind the name in an old article, stating that the "Flake" part comes from the fact that it's served with a Cadbury Flake perched on the side. And the "99" comes from the tradition in Italy where the King's guard consisted of 99 men, and anything exceptional or first-class was known as "99."
So, there you have it. The mystery behind the name of the 99 Flake has been solved. And while the cost of this delicious treat has increased over the years due to inflation, it remains a fan favorite. Some customers have reported paying as much as £5.75 for a 99 Flake, which may seem steep, but it's worth every penny for the taste and nostalgia it brings. In fact, there's even been a shortage of Cadbury Flakes recently, which has led some to suggest trying a 99 with a Freddo instead.
Do you have a story to share about your love for the 99 Flake? We'd love to hear it! Feel free to reach out to us by email. After all, what better way to celebrate National Ice Cream Day than by sharing our love for this iconic summer treat. So, treat yourself to a 99 Flake and enjoy the sweet taste of nostalgia.
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