April 23rd 2025.
Pastor Jamal Bryant, a respected leader of the New Birth Missionary Baptist Church, is taking his campaign for diversity, equity, and inclusion in corporate America to new heights. He recently announced the launch of the "Bullseye Black Market," a unique pop-up marketplace that aims to uplift Black-owned businesses. Excitement is building for this event, which will be held at the Samson Health & Fitness Center on the church's Stonecrest campus. Local vendors, food trucks, and empowering workshops for small business owners will all be featured, according to a report by WSBTV.
This endeavor is just one part of Pastor Bryant's larger initiative to promote economic justice and push back against corporate cutbacks on DEI programs. In fact, BLACK ENTERPRISE previously reported on his call for an economic boycott of Target during the 2024 Lenten season. The campaign encouraged 100,000 Black consumers to refrain from shopping at Target for 40 days and even urged them to divest from the company's stock. This call to action was in response to reports of large corporations scaling back their DEI efforts due to political and shareholder pressure.
During an interview, Pastor Bryant explained, "We are more than just consumers, we are a powerful community. When companies go against the values they once upheld, we have the power to respond by creating something even better." The Bullseye Black Market is not only a form of protest but also a step towards progress. It serves as a reminder to companies that the Black community will not tolerate being ignored or undervalued.
As news of the boycott spread, more and more people began to reevaluate their spending habits in light of corporate DEI reversals. Target, the target of the boycott, also experienced a decline in foot traffic during the 40-day protest period. However, the company has not made any public comments regarding a direct correlation to the campaign.
New Birth Missionary Baptist Church has a long history of activism, both politically and faith-based. Under Pastor Bryant's leadership, the church has been actively involved in issues such as voting rights, vaccinations, and economic empowerment. They have used their platform to mobilize not only their local community but also the nation as a whole.
The Bullseye Black Market is not an isolated event. It is open to the public and will be a recurring event. Those interested in participating as vendors or attendees can find more information on the church's website, newbirth.org. Pastor Bryant and his congregation are determined to continue their fight for diversity, equity, and inclusion in corporate America, and the Bullseye Black Market is just one of the many ways they are making a positive impact.
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