Owner of OR hair care store opens shop after months of battling to get loan.

Nichole Ashley Moss has finally seen her dream of opening a multicultural haircare store come true. Soulful Strands is now providing those with natural textures with the products they need in Oregon. For Moss, the opening of the store is a triumph, as it took months of hard work to secure the business loan needed to make her plan a reality.

Soulful Strands is the only store of its kind in the area, and Moss explained the motivation for opening the store in a profile with Oregon Live. She shared that she had to go to Portland and spend a lot of money to get the products she needed, as there was no store nearby.

Moss wanted to embark on her journey as an entrepreneur, but she faced several issues. Her initial plan was to open an indoor spa in Portland, but she encountered pushback when trying to get a bank loan. Eventually, she and her husband saved up enough money to open Soulful Strands in Corvallis.

The happy ending to Moss' story is not common for Black business owners. Due to a lack of access to capital, many are unable to open stores and build their own legacy. Soulful Strands is an example of how determination and perseverance can help break down systemic barriers. It is now a one-stop shop for multicultural haircare, providing those in the area with the products they need.

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