August 14th 2023.
The U.S. Virgin Islands Department of Tourism and the New York Jets NFL franchise have announced a multi-year partnership. This exciting collaboration will bring together the vibrancy of the USVI and the long-standing prestige of the Jets in order to promote the USVI as an official Caribbean Destination.
Commissioner Joseph Boschulte of the USVI Department of Tourism expressed his excitement for the partnership. “The New York Metropolitan area is one of our main feeder markets, and we could not pass on the opportunity to collaborate with this long-standing franchise to showcase the vibrancy and culture of our beloved islands.”
As part of the 2023 season, the USVI and the Jets will curate fan-facing events and giveaways that will incorporate unique elements of Caribbean culture. Jeff Fernandez, Vice President of Business Development + Ventures, commented on the partnership. “We see great opportunity to unite our audiences and engage them in not only football but the vibrant culture of America’s Caribbean islands.”
The Jets have gained attention after acquiring Super Bowl champion and four-time MVP Aaron Rodgers from the Green Bay Packers. Furthermore, the Jets training camp and preseason is currently being documented on the HBO show Hard Knocks. Last season, the Jets unfortunately finished fourth in the AFC East with a 7-10 record and missed the playoffs.
The USVI is a United States territory located about 40 miles east of Puerto Rico and is made up of three islands; St. Croix, St. John, and St. Thomas. This archipelago is well known for its beautiful beaches, national parks, and for its tropical climate. With the help of this new partnership, the USVI will be able to reach new audiences and share its culture with the world.
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