August 13th 2024.
It seems that track and field star Noah Lyles is facing some heat from NBA fans lately. Reports have surfaced about a supposed "hissy fit" that he threw in response to rookie Anthony Edwards signing a shoe deal with Adidas. Apparently, Lyles was not happy that his own shoe deal with the brand had not yet materialized, and he was vocal about it.
According to an article by TIME reporter Sean Gregory, Lyles was invited to Edwards' shoe-release event while he was still in contract negotiations with Adidas. This offended him, as he felt that the brand was giving more attention to a basketball player who had not even been to the NBA Finals, while he, a successful athlete with two Olympic medals, was being overlooked. He allegedly said, "No disrespect, but how could you not see that for me?"
While Adidas has not commented on these reports, it is worth noting that they did extend Lyles' contract earlier this year. However, Lyles is said to be adamant about releasing his own signature shoe, which may have been the reason for his frustration.
This incident comes a year after Lyles went viral for questioning why NBA players are referred to as "world champions" when they only compete within the United States. He expressed a desire for more global representation in sports, saying, "We are the world." These comments also received backlash from NBA fans, which only added fuel to the fire leading up to the Paris Olympics.
Despite the drama, both Lyles and Edwards walked away with gold medals in Paris. And with two more added to his collection, it seems that Lyles may have a strong case for getting his own Adidas shoe in the near future. But for now, it's important to remember that tearing down others to get what you want is never a good look. As one fan put it, "Anthony Edwards is more iconic than Noah will ever be btw." Let's hope that both athletes can focus on their successes and continue to represent their sport and their country with pride.
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