July 11th 2024.
It seems like another blow has been dealt to the UK's last remaining video game retailer. Recent leaked emails have revealed that they will no longer be offering in-store pre-orders, adding to the list of cutbacks for the struggling business.
Unfortunately, this is just the latest development in the uncertain future of GAME. In addition to giving up on selling second-hand games, the company has shifted its focus to merchandise and board games due to the decline in physical game sales.
Now, with the news that in-store pre-orders will no longer be accepted after this month, many are questioning the future of GAME shops. According to leaked staff memos, all existing in-store pre-orders will be refunded for games releasing after January 31, 2025.
Although online pre-orders will still be available, there were previous rumors that GAME would stop all physical game sales except for pre-orders. While the company denied these speculations, the recent decision to halt in-store pre-orders does make it seem like they are inching closer to closing physical stores and solely focusing on their website.
This shift may also be an attempt to streamline GAME concession stores within other Frasers Group chains, such as Sports Direct. As standalone GAME stores become less common, it's not hard to imagine a future where they no longer exist at all.
GAME has yet to comment on the leaked memos, but it's believed that one of the reasons for the change is to align all stores with the same custom tills used by Frasers Group. This is also why they have recently dropped their trade-in program, GAME rewards scheme, and support for Xbox All Access and the 'endless aisle' option.
While GAME will continue to operate as an online business, it seems like their days as a physical retail chain are numbered. However, fans can take comfort in the fact that they will still be selling Funko Pops and other merchandise.
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