Nintendo rejects AI, promises to take a different approach.

Super Mario creator wants Nintendo to remain unique, without relying on AI in game development.

September 26th 2024.

Nintendo rejects AI, promises to take a different approach.
Shigeru Miyamoto, the iconic creator of the beloved Super Mario franchise, has recently expressed his desire to keep Nintendo "special" in the world of video games. In an industry that is increasingly embracing artificial intelligence (AI), Miyamoto believes that relying too heavily on this technology could take away from the unique charm and creativity that Nintendo is known for.

While other big players like Xbox and EA are utilizing AI to cut down on development time, some workers are concerned that this could ultimately result in job loss. This issue was brought to light earlier this summer when voice actors went on strike to protest the use of AI in their industry.

However, Nintendo is taking a different approach. Miyamoto, who was influenced by former Nintendo boss Mr. Yamauchi's advice to not "pick fights" with other companies, has stated that Nintendo would rather find their own path and continue to create games that are special and distinct from the rest.

In a recent interview with the New York Times, Miyamoto explained, "There is a lot of talk about AI, for example. When that happens, everyone starts to go in the same direction, but that is where Nintendo would rather go in a different direction."

Nintendo's latest release, Zelda: Echoes Of Wisdom, further solidifies their commitment to traditional methods of game development, despite the growing use of AI in the industry. This is in contrast to Google's recent achievement of teaching AI to recreate the classic shooter game Doom, which has received mixed reactions.

While AI continues to make strides in the world of gaming, with companies like Xbox partnering with AI development companies, Nintendo remains steadfast in their traditional approach. This is evident in their recent legal battle with Palworld, a game accused of using AI to create creatures similar to the popular Pokémon franchise.

In the midst of all this, Nintendo continues to stand out and maintain its uniqueness in the gaming world. As Miyamoto puts it, "It might seem like we are just going the opposite direction for the sake of going in the opposite direction, but it really is trying to find what makes Nintendo special."

If you're a fan of Nintendo and their classic games, you can rest assured that they will continue to hold onto their traditional methods for the time being. And for those who are interested in keeping up with all the latest gaming news and releases, be sure to sign up for our newsletter and follow us on Twitter.

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