June 2nd 2025.
For several years now, Nike has been hosting an event called the Athlete Think Tank. This year, the company has recruited 12 influential and accomplished athletes to take part in their fourth one. According to Complex, Nike has carefully selected these women from a diverse range of sports backgrounds, including names such as Carson Pickett, Dora Atim, and Sanya Richards-Ross.
The purpose of this gathering is to gather valuable insights and feedback from these athletes, which will then be used to further advance the Nike brand. This is a testament to Nike's commitment to continuously improve and innovate, as they value the opinions of those who are actively involved in the world of sports.
The Athlete Think Tank was first initiated five years ago, as Nike recognized the importance of gathering feedback from individuals who have firsthand experience in the athletic world. This has led to the implementation of new technologies such as Nike's Leak Protection, as well as the introduction of community-focused initiatives that support women and girls in sports. In fact, Nike has allocated over $4.4 million to organizations that promote and encourage female participation in sports.
The meeting took place on May 29, and one of the participants, Leah Williamson, shared her experience on Instagram. She expressed her gratitude for being a part of such an inspiring and empowering conversation with these incredible women. She also thanked Nike for creating a space for all the magic to happen.
According to Footwear News, some of the members of this group had previously met during the Paris Olympics last summer and again in Mexico in November. The media outlet also spoke to Sanya Richards-Ross, who has been with Nike for 20 years, about her thoughts on the Athlete Think Tank. She believes that Nike is moving in the right direction when it comes to supporting women in sports and giving them a platform to be heard and seen. She also mentioned that Nike pays attention to athletes holistically, which she hopes will continue to be a focus in the future.
In addition to their commitment to women in sports, Nike has also recently gifted Howard University with special edition Air Jordan 4s. This is another example of their dedication to making a positive impact in the community and empowering individuals through sports.
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