August 11th 2023.
New York City Mayor Eric Adams proudly announced August 9th as “RUN-DMC Day” in honor of the iconic rap group. To celebrate the occasion, Adidas Originals hosted a RUN-DMC Pop-Up Celebration. At the event, Mayor Adams presented the hip-hop legends with their day in their hometown.
This announcement came ahead of RUN-DMC’s 50th Anniversary of Hip-Hop Concert on August 11th. The day commemorated their 40 years in the art form and their association with Adidas Originals.
Rupert Campbell, president of Adidas North America, expressed his enthusiasm: “Adidas Originals is intricately woven into the fabric of Hip Hop culture. As a brand that embodies authentic creativity, we are so proud that we brought the Superstar to Run-DMC and they brought it to the world.”
The rap veteran’s relationship with Adidas dates back to 1986 when they released the hit single “My Adidas” off their third studio album “Raising Hell”. The company has even released several special edition pairs of the shell top Superstar shoes to honor RUN-DMC.
In addition to receiving their own day in New York City, RUN-DMC is also collaborating with Igloo to celebrate 50 years of Hip Hop. The two new custom coolers will be released on August 10, one day before Hip Hop’s 50th anniversary.
The Run-D.M.C. ‘It’s Tricky‘ KoolTunes Cooler retails for $174.99 and holds up to 26, 12-ounce cans in a weather-resistant cooler with Bluetooth speakers. The Run-D.M.C. Graffiti Little Playmate is on sale for $39.99 and holds up to nine cans. The cooler pays homage to the group’s classic red, black, and white color scheme and features the Run-D.M.C. logo on the top along with custom artwork and a throwback photo of the group on the side.
Adrienne Berkes, Igloo’s vice president of marketing, is thrilled to be working with the hip-hop group: “Collaborating with RUN DMC is the chance of a lifetime, and we’re beyond thankful to bring together the original undisputed kings of hip-hop and our iconic Playmate cooler. We’re launching our RUN DMC Collection at a really special time, giving fans the chance to keep celebrating 50 years of hip-hip and 40 years of RUN DMC with their collectible cooler along for the ride.”
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