October 31st 2024.
Did you know that tourists absolutely adore M&M's chocolate fun? It's no secret that M&M World, located in the bustling Leicester Square, is a top destination for travelers. Despite baffling the locals, this candy paradise has been drawing in droves of visitors since its opening in 2011. And now, there's some competition coming in the form of a new "chocolate heaven" in the West End.
Lindt, the renowned Swiss chocolate brand, has announced that they will be opening their very own megastore in the heart of London. This new store is expected to be the ultimate immersive experience for chocolate lovers. While Lindt products are currently available in supermarkets and select Sainsbury's stores, as well as in 14 quaint shops across the UK, their new store will be on a much grander scale. And let me tell you, it's going to be a unique and enchanting experience for all the sweet tooths out there.
Faythe King, the director for Lindt's UK and Ireland D2C and e-commerce, shared in a statement that they are thrilled to bring the exquisite taste of Lindt Chocolate to London. This will be a one-of-a-kind experience for chocolate enthusiasts, something that is truly unique to the UK. And for Lindt, this marks a significant milestone as they have been in the chocolate-making business for a whopping 179 years. They are excited to expand their presence in one of the world's most dynamic and vibrant cities.
While we don't have an official opening date yet, it has been confirmed that the store will be situated in the former 6000 sq ft Gap store under the iconic Piccadilly Circus lights. This is a fantastic location, as Piccadilly Circus is one of the busiest retail spots in Europe. The details of what exactly this "unique" store will entail are being kept under wraps, but we can expect it to be nothing short of impressive. After all, Lindt's headquarters in Zurich has multiple interactive activities, including a chocolate museum that delves into the history of chocolate, a course on making your own chocolate, and even a gigantic chocolate fountain.
But that's not all, folks. The store will also have a Lindt café on-site, as well as the world's biggest chocolate shop. If it's anything like the Zurich museum, it's bound to be a sweet experience for everyone involved.
Pablo Sueiras, the head of retail brand account management at Lindt's new landlord Landsec, expressed his excitement about the upcoming store. He noted that being located right under the world-famous Piccadilly Lights, which attracts millions of visitors every year, will bring Lindt's brand to life and offer new experiences in an unbeatable location in London.
According to The Grocer's 2022 findings, Lindt is the second most popular chocolate brand for UK chocolate lovers. In that year alone, they reportedly generated £267 million in sales in the UK and Ireland, beating out other popular brands like Galaxy, Maltesers, and Kinder. However, they were still outshined by Cadbury Dairy Milk, which claimed the top spot. Fun fact: while Lindt is a Swiss chocolate, their biggest sales location is actually Germany, where they generated €764 million in 2022.
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