July 29th 2023.
Netflix’s recent job posting for a position in technology to develop artificial intelligence-based algorithms has raised some eyebrows and a lot of questions. While the job listing may appear benign on the surface, its timing – during a prolonged labor dispute – and rumors of AI being used to write scripts have people speculating about the company’s motivations.
SAG-AFTRA President Fran Drescher alluded to this when delivering a speech about the reasons for the writers’ and actors’ united strike earlier in July. She said, “The entire business model has been changed by streaming, digital, AI. This is a moment of history that is a moment of truth. If we don’t stand tall right now, we are all going to be in trouble. We are all going to be in jeopardy of being replaced by machines and big business, who cares more about Wall Street than you and your family.”
It’s no wonder that people are concerned. Netflix’s reported salary of $900,000 for the position does not help matters. It shines a light on the income inequality that exists in Hollywood, where some employees are paid as little as 13 cents in residual income due to streaming numbers.
However, according to Ben Zhao, professor of computer science at the University of Chicago, the job posting is likely a “bait and switch” tactic. He believes the research side of the posting is largely meant as a way to “build digital actors that replace humans.” Netflix is far from the only tech company investing in AI, but the potential risks are concerning. Disney CEO Bob Iger discussed this with investors, saying, “It’s also clear that AI is going to be highly disruptive, and it could be extremely difficult to manage, particularly from an IP management perspective.”
In conclusion, Netflix’s job listing has sparked a lot of debate. While the company’s investment in AI is understandable, it’s important to consider the potential risks and the current income inequality in the entertainment industry. It’s an issue that needs to be addressed in order to ensure that everyone is treated fairly.
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