May 22nd 2024.
The internet was abuzz with criticism as Netflix's latest real-estate series, Buying London, premiered to a less-than-stellar response. The show, which has been dubbed as the British version of the popular Selling Sunset, follows the eccentric and cutthroat world of property mogul Daniel Daggers and his team at DDRE Global. With a tagline that promises "big houses, big drama, and a little less sun", the show takes viewers on a tour of London's most exclusive and expensive neighborhoods, showcasing homes worth up to a staggering £20 million.
Despite the allure of peeking into the lives of the ultra-rich and their seemingly unattainable housing problems, both fans and critics were left underwhelmed by the first few episodes. In an unprecedented move, The Guardian gave the show a scathing zero-star review, calling it "boring and infuriating" and dubbing it "the most hateable TV show ever made". But the criticism did not stop there, as viewers took to social media to express their disappointment with the lackluster plots, uninteresting houses, and "insufferable" cast of realtors.
But the show's creators were not deterred by the backlash. In fact, they embraced it with a witty and self-deprecating response on social media. Netflix UK shared a post advertising their star rating, accompanied by a caption that read "stirring up drama, on and off screen". This bold marketing move impressed many, with one user tweeting "Netflix sharing its own terrible reviews is sending me a lil bit".
However, not all reviews were as harsh. The Times offered a slightly more forgiving two-star review, acknowledging the show's contrived drama and over-the-top cast. But even with a somewhat sympathetic review, audiences still echoed the sentiment of disappointment and boredom.
Some viewers also pointed out the insensitivity of the show, given the ongoing housing crisis in London and the rest of the UK. As one user put it, "people in London are struggling to make ends meet while the show glorifies the lives of the rich and famous". Another added, "Netflix is completely tone-deaf for thinking this show would be well-received in the midst of a housing crisis".
Despite the backlash, the show boasts a star-studded cast, including Alex Bourne, the ex-husband of S Club 7 singer Rachel Stevens. Alex, who is the founder and director of a rival agency, is portrayed as an old friend and business rival of Daniel's in the show.
Love it or hate it, all seven episodes of Buying London are now streaming on Netflix. So if you're in the mood for a dose of drama, luxury homes, and larger-than-life personalities, this might just be the show for you. And who knows, you might even spot a celebrity or two along the way.
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