July 4th 2024.
Netflix is making some major changes to their subscription plans, and many viewers are not happy about it. The popular streaming service has decided to scrap its basic ad-free subscription, leaving many disgruntled fans to declare their intention to cancel their subscriptions. This announcement was made last month through email to existing subscribers signed up for the basic package in the UK and Canada. Instead of the ad-free plan, these customers will now be automatically enrolled in the new lowest tier, which includes ads, in the coming weeks.
This means that viewers will no longer be able to enjoy their favorite shows and movies without having to endure annoying ads popping up during their viewing experience. According to Reddit users, they only have a few days left to take advantage of the basic ad-free subscription before it is phased out completely. One user shared a picture of their TV screen with a message stating that July 13 is their last day to watch Netflix, and they must choose a new plan to continue watching.
The decision to discontinue the basic ad-free plan was announced in July 2023, and a new price tier system was introduced, giving viewers the option to opt out of ads by paying a little more. However, this will no longer be the case under the new changes. The basic subscription, which previously cost £7.99 a month, will now be replaced with a £4.99 package. To soften the blow, Netflix also announced that the video quality for this plan will be upgraded from 720p to HD.
These changes are set to take effect on June 4 in the UK and Canada, with all basic users automatically switching over to the new £4.99 package. The email also informed subscribers that they could upgrade to the standard subscription for £10.99 a month, which allows for multiple devices to stream at the same time. The premium plan, priced at £17.99, offers Ultra HD quality and the ability to stream on four devices at a time.
These changes have caused an uproar among users, with many threatening to cancel their Netflix membership altogether. Some are calling it a "dumb move" and stating that they will not pay for a service that overcharges or forces them to watch ads. Others have already canceled their subscription after being locked into the £4.99 basic plan for years without any price increases.
Netflix's decision to introduce ads into their streaming experience is likely due to the estimated $1 billion in advertising revenue the company is expected to generate this year, a significant increase from previous years. These changes, however, have not gone down well with viewers who have grown accustomed to the ad-free experience on Netflix. If you have any concerns or thoughts about these changes, feel free to reach out to the entertainment team at The Agency.
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