July 23rd 2024.
Attention chocolate lovers, Nestlé has some exciting news that will surely brighten your day. After a dark period last November when the iconic Caramac bars were discontinued, fans of this beloved caramel-based treat were left devastated. For over 60 years, Caramac has been a staple on supermarket shelves in the UK, winning the hearts of many with its unique flavor. However, due to declining sales, Nestlé made the decision to stop producing this sweet delight.
But fear not, dear Caramac enthusiasts, because the wait is finally over. The brand is making a comeback this week with a limited release of the classic single bar, a three-bar multipack, and a sharing bag of Caramac buttons. These goodies will be available in popular stores like B&M, Iceland, Spar, and wholesale and convenience retailers nationwide. The launch starts today, but the duration of this comeback is still unknown, so it's best to get your hands on them while you can.
The news of Caramac's return has already sparked a lot of excitement, with fans expressing their joy and even begging Nestlé to bring back the chocolate bar permanently. John Carlin, a loyal Caramac fan, wrote on July 22, 2024, "This was the best chocolate ever!" While Matthew Vernon chimed in on July 23, 2024, saying, "Bring it back forever. It's a solid chocolate bar and you're missing out by removing it. Caramilk's got nothing on Caramac." It seems like the return of the "Mac" (as Bottleyes put it) is truly a cause for celebration.
However, not everyone was thrilled about Caramac's comeback. Some, like Nick Walker, commented that it's only been nine months since its discontinuation, and bringing it back for nostalgia seems a bit forced. But regardless of the mixed reactions, it's safe to say that the return of Caramac has brought back a sense of normality and joy for many.
While this limited release of Caramac is a treat in itself, Chocolate Classics Brand Manager for Nestlé UK & Ireland, Lisa Butterworth, shared that they wanted to do something special for the fans who have been asking for its return. She said, "We hope that this limited release gives people the opportunity to savour and stock up on Caramac as a gesture of our appreciation for the longstanding support of our confectionery fans throughout the years."
Since discontinuing Caramac, Nestlé has launched other chocolate products in the UK, such as Aero Melts, Cookie Dough Munchies, Raspberry Ripple Milkybar, KitKat Chunky White with Lotus Biscoff, and Aero Choco-Hazelnut flavour. And it seems like the trend of discontinued favorites making a comeback is not exclusive to Caramac, as Milky Way Crispy Rolls and the 90s Cadbury Top Deck have also returned to UK stores.
Do you have a sweet story to share about Caramac or any other discontinued chocolate products? We would love to hear it! Get in touch by emailing [insert email here].
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