November 20th 2024.
As the holiday season approaches, many Australians are facing tough times financially. According to research by The Salvation Army, more than half of the population is expected to cut back on food expenses and decrease spending on gifts by almost half. This is a clear indication that many people are struggling to make ends meet and are finding it difficult to gather enough money for the holidays.
Major Bruce Harmer of The Salvation Army expressed concern over these statistics, emphasizing the vital role that their organization plays in providing assistance to those in need. "At the Salvos, we witness firsthand the extent of people's struggles, especially during the busy Christmas season," he said. "Our research has revealed the true extent of the situation - individuals and families are reaching their breaking point, unsure of how they will be able to afford Christmas."
Despite the expected difficulties, only a small percentage of Australians - 9.3% to be exact - are planning on seeking help from charities. Even more alarming is the fact that 55% of those seeking assistance will be doing so for the first time. This is a clear indication of the increasing cost of living and its impact on people's mental health.
The Salvation Army has also highlighted the issue of loneliness, anxiety, and stress during the holiday season. They estimate that 35% of people will be affected by these issues, and they are determined to provide not only practical support but also emotional support to those in need. "Christmas is our busiest time of the year, and we are committed to helping people during their time of need," added Harmer. "We don't want anyone to suffer alone, especially during the holidays. No child should go without a present, and no one should go without a special meal."
Despite the challenging circumstances, The Salvos remain hopeful and are urging those in need to reach out for help. The organization is dedicated to providing support and assistance to anyone struggling during the holiday season. In a similar vein, readers seeking support can also contact Lifeline or Beyond Blue for assistance.
The sobering statistics released by The Salvation Army are also backed up by data from Roy Morgan, which shows that the majority of Australians plan on spending the same or less than last year on Christmas gifts. However, those with the financial means are expected to spend more in 2024, with a projected total of $11.8 billion on presents. This is a significant increase of $1.6 billion from last year.
In conclusion, it is clear that many Australians are facing a lean Christmas this year, and the cost-of-living crisis is only exacerbating the situation. The Salvation Army and other charities are working tirelessly to provide support and assistance to those in need, and it is crucial for anyone struggling to reach out for help. With the community's support, we can ensure that no one suffers alone during the holiday season.
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