November 17th 2025.
After a decade of collaboration, Under Armour and Stephen Curry have officially announced their separation. This news came as a shock to many, especially since Curry was spotted wearing a pair of Nike shoes shortly after the split was made public. The specific shoes he was seen sporting were the Nike "Mambacita" Kobe 6s, and his choice sparked speculation about his potential partnership with the sneaker giant.
According to reports from The Athletic, Curry caught the attention of many by wearing the Nikes during his pregame warmups. As a free agent in the sneaker world, this move could be seen as a sign of his interest in teaming up with Nike. However, Curry was quick to clarify that his decision to wear those shoes was to pay tribute to Kobe Bryant, who had a significant impact on his career.
During a post-game interview, Curry addressed the unusual sight of him wearing a different brand's shoes. "I know it's weird seeing me in anything other than my own shoes," he said. "But the significance of what Kobe meant to me and my journey, I've talked about it before. And those specific shoes speak for themselves. Other than that, it was just a moment I wanted to take advantage of and pay tribute to him. I think it gave me some good energy tonight."
Curry had previously been a spokesperson for Nike for four years before signing with Under Armour. With their 12-year partnership coming to an end, the two parties have agreed to part ways. The scheduled release of The Curry 13 in February 2026 will mark the end of their collaboration. As a result, Curry is now a free agent looking for a new partnership.
"I'm a free agent," he stated. "I'm here at a new beginning. I was fortunate to have an incredible experience and take a chance on something that meant a lot to me over the past 13 years. I'm extremely proud of myself, my team, and everyone involved in that business for being able to sustain it for that long."
Despite the changes in his sneaker partnership, Curry still gave an outstanding performance in the game against the San Antonio Spurs. He scored an impressive 49 points, leading the Golden State Warriors to a 109-108 victory. Clearly, his choice of shoes did not affect his skills on the court.
This separation marks a significant change for Curry, but he remains grateful for the opportunities he had with Under Armour. As he embarks on a new journey, fans are eagerly waiting to see which brand he will collaborate with next. Only time will tell, but one thing is for sure – Curry's talent and determination will continue to shine, regardless of his sneaker choice.
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