NBA star Carmelo Anthony has started his own cannabis company.

Former NBA player Carmelo Anthony has recently made a big move, introducing his own cannabis brand to the world. But this isn't just any ordinary business venture. Anthony is using his brand, StayMe7o Cannabis, to give back to his community and help those who have been negatively impacted by the government's war on drugs.

The brand made its debut on April 20, also known as "420," a day that celebrates the use of marijuana. The name StayMe7o is a clever play on Anthony's nickname, Melo, and his jersey number, seven, which he proudly wore while playing for the New York Knicks, Oklahoma Thunder, and Houston Rockets in the NBA.

StayMe7o Cannabis is under the umbrella of a new cannabis-based agency called Grand National. This agency is a partnership between Lowd Cannabis' CEO and Founder Jesce Horton, and Chief Creative Director Brandon Drew Jordan Pierce. Their focus is on creating and expanding cannabis brands, as well as developing marketing strategies in the ever-growing cannabis industry.

When asked about his decision to enter the cannabis market, Anthony stated that he has always been interested in the benefits and science behind cannabis. He had been doing his research and paying attention to the industry's trajectory for years, and after taking in feedback, he decided to take the leap. Anthony believes in the importance of educating others about the benefits of cannabis and how to consume it properly.

But for Anthony, this venture is about much more than just business. He also wants to make a positive impact in the Black community and give Black entrepreneurs a chance to thrive in the cannabis industry. That's why he partnered with NuProject, an organization founded by Jeanette Ward that aims to build generational wealth for Black, Indigenous, and Latina/o/x communities through the legal cannabis industry.

Anthony acknowledges the long history of Black entrepreneurs facing penalties and discrimination in the cannabis space. Now that it's becoming legal, he believes it's crucial to open doors for those who have been previously shut out. He also emphasizes the importance of collaboration and working together towards a common goal.

Currently, StayMe7o Cannabis can be purchased at two Black-owned locations in Oregon: Green Muse and Natural Wonders, both located in Portland. Anthony's brand is not just about selling products; it's about making a difference and creating opportunities for his community. With his passion and dedication, StayMe7o Cannabis is sure to make a positive impact in the cannabis industry and beyond.

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