July 25th 2024.
The NBA has recently announced some major changes in their media partnerships. After much negotiation, the league has officially renewed their contract with The Walt Disney Company and signed new agreements with NBCUniversal and Amazon. However, the NBA's deal with Warner Bros. Discovery will be coming to an end after the upcoming basketball season. Despite last-minute attempts to reach an agreement, the two parties were unable to come to terms.
NBA Commissioner Adam Silver shared his thoughts on the new deals in a written statement, expressing his excitement for the future. He believes that these partnerships will not only expand the reach of NBA games in the United States but also across the globe. With the new agreements, fans will have the opportunity to watch games on various platforms, making it easier than ever to follow their favorite teams. These partnerships are set to last for the next decade, with the 2025-2026 NBA season being the first to see the changes.
As part of these changes, the popular "NBA on TNT" series, which has been on the air since 1988, will be coming to an end. This means that the beloved show "Inside the NBA," featuring Shaquille O'Neal, Charles Barkley, Kenny Smith, and Ernie Johnson, will no longer be airing on TNT. The show has been a staple in the NBA community, earning multiple Sports Emmy Awards over the years. It is truly the end of an era for many fans.
According to reports, Warner Bros. Discovery had the opportunity to match the offer made by Amazon Prime Video, but ultimately, their proposal fell short. In response, they stated that they would be taking appropriate action and are disappointed that the NBA has chosen to move forward with Amazon. However, the NBA stands by their decision and believes that the partnership with Amazon will benefit fans in the long run.
Despite the rejection of their offer, Warner Bros. Discovery still stands by their belief that they have the right to match the offer and are willing to take legal action. In a statement, TNT Sports expressed their disappointment in the NBA's decision, stating that they will continue to support their fans through their video-first distribution platforms. It is clear that both parties are passionate about providing the best coverage for NBA games and have different perspectives on how to achieve that goal.
In conclusion, the NBA has made some major changes to their media partnerships, with Disney, NBCUniversal, and Amazon taking over broadcasting and streaming rights. While this means the end of "NBA on TNT" and "Inside the NBA," it also opens up new opportunities for fans to watch games on various platforms. Only time will tell how these changes will impact the overall fan experience, but one thing is for sure, the NBA is committed to providing the best coverage for its fans.
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