May 3rd 2024.
Earlier this year, there was a disagreement between Universal Music Group and popular social media platform TikTok. The reason? The use of artificial intelligence and how artists were being compensated. As a result, Universal decided to remove their roster of artists from TikTok. However, there is good news! It has been announced that both parties have reached an agreement and music from top artists such as Drake, SZA, and Taylor Swift will once again be available on TikTok.
This new agreement, called a "multi-dimensional licensing agreement," grants TikTok access to Universal's global family of artists, songwriters, and labels. This means that the platform will be able to use their music once again. In a statement, Sir Lucian Grainge, chairman and CEO of Universal Music Group, expressed his excitement for this new chapter in their relationship with TikTok. He emphasized the importance of valuing music and supporting the creative community.
The dispute between UMG and TikTok stemmed from disagreements about compensation. UMG believed that TikTok's proposal was only offering a fraction of what artists typically receive, calling out the platform for trying to unfairly profit from their music. However, with this new agreement, both parties have found a way to move forward and work together for the benefit of artists and the music industry as a whole.
TikTok's CEO, Shou Chew, also shared his enthusiasm for the renewed partnership with UMG. He acknowledged the key role that music plays in the TikTok community and expressed a commitment to working together to drive value, discovery, and promotion for all of UMG's talented artists and songwriters. This new agreement is also designed to ensure better payments for songwriters and artists, as well as providing them with new opportunities for promotion and engagement.
According to Deadline, this agreement will also include industry-leading protections for artists and songwriters when it comes to generative AI. This means that their music will be protected from being used in any potentially harmful or unauthorized ways. Overall, this renewed partnership between Universal Music Group and TikTok is a win for artists, fans, and the music industry as a whole. It will not only bring popular music back to the platform but also pave the way for future collaborations and innovations.
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