Morrisons will reverse a significant change in supermarkets after realizing they have taken it too far.

Customers didn't like it.

August 20th 2024.

Morrisons will reverse a significant change in supermarkets after realizing they have taken it too far.
Morrisons, the popular supermarket chain, has announced some major changes in its stores. If you're a regular shopper at Morrisons, you may have noticed that your local store looks a bit different lately. That's because the retailer is planning to make some big changes inside their supermarkets in the next few weeks.

According to Rami Baitiéh, the CEO of Morrisons, the company has realized that they may have gone a little overboard with self-checkout technology. In an effort to increase productivity, Morrisons had installed a large number of self-service tills. However, this has caused some dissatisfaction among customers and has also led to an increase in shoplifting incidents.

In an interview with The Telegraph, Rami admitted, "Morrisons went a bit too far with the self-checkout. While it did have the advantage of driving productivity, we have noticed that some shoppers don't like it, especially when they have a full trolley." After reviewing their stores, the company has decided to strike a better balance between self-checkouts and manned tills.

As a result, Morrisons has already made changes in one of its stores in Brough, Yorkshire. They have removed some self-service tills and added four new manned ones instead. Rami shared that both shoppers and staff at the store are very satisfied with this change so far. It seems that Morrisons is not the only retailer rethinking their use of self-checkouts, as Asda has also announced a £30m investment in more manned checkouts.

The news of these changes has sparked a debate on social media, with many people expressing their dislike for self-checkouts. Jon Gaunt, a well-known personality, tweeted, "Self checkouts need to be scrapped. Nobody wants them and they're impersonal and not much quicker. Good to see @Morrisons realizing this. I've never met anyone who prefers them and I've worked in a supermarket." Others have also shared their thoughts, with some even saying that they have stopped shopping at certain stores because of self-checkouts.

However, there are also those who are in favor of self-checkouts. MauriceK1421 commented, "I hate them. Bring back more checkouts with people operating them. So much nicer and more customer-oriented." While Bishop_Beesley confessed to being a fan, saying, "Hate to buck the trend but I love them, I loathe queuing at tills and to me the time saved, even with the occasional re-scan, is worth it."

What do you prefer - self-checkouts or manned tills at the supermarket? Let us know in the comments. And if you have a story to share about your experience with self-checkouts, we would love to hear from you. Get in touch by emailing us at [email].

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