April 24th 2024.
A popular TikToker, known as MiriTheSiren, has recently announced that she will be switching her focus from Chick-fil-A food reviews to trying out new chicken sandwiches. Despite gaining a lot of traction for her reviews, Chick-fil-A's refusal to collaborate with her has prompted rival fast food chain Shake Shack to offer her a sponsorship.
The Tiktoker, whose real name is Miri, shared the news with her followers on April 16th. She originally started making food content using her free employee meal, and her growing fanbase quickly caught on to her recommendations. However, Miri later revealed that Chick-fil-A's corporate office had asked her to stop making videos and also declined any potential collaborations.
"Since I started in January, I have garnered tens of millions of views," Miri explained, reflecting on her impact. "It's been a beautiful experience. I've inspired people to try new things at Chick-fil-A. I've been able to connect more with my community and the people that I serve because they see my videos. I mean, it has just been a whirlwind."
She went on to say, "I was reached out to by Chick-fil-A upper management and PR to let me know that my videos actually break a rule in our employee handbook. I do want to make clear that this rule was in place before I ever started making [videos], and unfortunately, Chick-fil-A is not willing to make an exception for me or collab with me in this case."
Although Chick-fil-A expressed their love for her videos and enthusiasm, they were unable to offer her a sponsorship. However, Shake Shack stepped in and offered Miri a partnership to feature their chicken sandwiches in her content. The rival fast food chain saw the value in working with the young Black influencer to continue her food reviews. In her latest video, it's clear that Miri has found a new favorite chicken spot.
"I went to Shake Shack and tried their Chicken Shack - and you can too!" Miri shared in her video. "Every Sunday in April, you can get a free Chicken Shack with a $10 minimum purchase using the code CHICKENSUNDAY."
Miri couldn't help but rave about Shake Shack's chicken sandwich, saying, "No exaggeration, this might be the best chicken sandwich I've ever had." It seems that Shake Shack has won this round in the battle for food and brand sponsorships.
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