December 29th 2023.
Grammy Award-winner Megan Thee Stallion is the new face of Planet Fitness' "Judgement Free Zone" campaign. As "Mother Fitness," Megan is passionate about tearing down the barriers that prevent people from feeling comfortable in traditional gyms, like unrealistic beauty standards and high membership fees.
A press release has revealed that the partnership between Megan and Planet Fitness is an integrated marketing campaign that encompasses advertising, augmented reality filters, charity merchandise, and custom workout plans through the free Planet Fitness app. Megan will be inspiring confidence-building routines with her own unique flair.
The ad focuses on Megan as a superhero who destroys bad gym vibes and creates a welcoming atmosphere for everyone, regardless of their fitness level. It perfectly encapsulates the mission of Planet Fitness to provide an affordable and judgment-free fitness space.
"Working out is such an important part of my routine, so this partnership with Planet Fitness genuinely embodies my personal values," Megan said in a statement. She wants to help people take care of themselves and "reach new heights in 2024 and continue to grow into the best version of themselves."
The collaboration also includes the launch of an exclusive, limited-edition merch line, with proceeds going to Megan's Pete & Thomas Foundation. This foundation was created to support underserved communities, and the merchandise features items like sweatshirts, bucket hats, water bottles, and sticker sheets.
Planet Fitness will be the Times Square New Year's Eve sponsor, and Megan will be the first performer of the new year on the Planet Fitness stage during the event. Jamie Medeiros, Planet Fitness Chief Brand Officer, said, "Megan Thee Stallion celebrates all the values of Planet Fitness through her dedication to physical and mental wellness, plus her powerful message of body positivity."
Megan and Planet Fitness are committed to smashing barriers in fitness and providing support to everyone on their fitness journeys. By coming together and utilizing their "Big Fitness Energy," they hope to make a positive impact on people's lives.
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