McDonald's is creating a unique new menu item that's never been seen before.

November 20th 2024.

McDonald's is creating a unique new menu item that's never been seen before.
The head of McDonald's menu has recently dropped some hints about an exciting addition to their festive menu. As any true McDonald's fan knows, the holiday season is always made a little brighter with the introduction of limited edition menu items inspired by traditional Christmas dishes.

This year, the line-up includes the highly anticipated return of a classic: The Big Tasty. And that's not all - there's also a new twist on the beloved McCrispy, with a cheesy version now available. And for dessert lovers, a Terry's Chocolate Orange Pie and McFlurry have been added to the menu.

But while these mouth-watering options are sure to be a hit with customers, there's one item on the Christmas menu that is causing quite a stir - and unfortunately, it doesn't exist yet. During an exclusive behind-the-scenes chat with head of menu, Thomas O'Neill, he revealed how the festive menu is created and even teased a few items that are currently in the works.

According to Thomas, the key to a successful Christmas menu is indulgence. He explains that this is what drives customers' desires during the holiday season, as seen in the confectionery aisles of supermarkets and in other restaurants. Keeping this in mind, they aimed to bring back some old favorites while also adding some new and exciting options. The Big Tasty, with its classic and indulgent flavors, was an obvious choice. The Cheesy McCrispy, on the other hand, takes the original burger to a whole new level with its cheesy elements. And for dessert, the addition of Terry's Chocolate Orange is a welcome treat.

Thomas's job at McDonald's involves a lot of tasting and testing of new menu items. But it's not all fun and games - he also leads a team of development professionals to ensure that the items they create will be successful commercially and well-received by customers. This involves a lot of research and testing, with the process of developing a brand new menu item, such as a burger, taking up to a year.

Each year, the team works on about 100 concepts for new menu items, but only a select few make it to the final menu. And while some ideas may not make the cut, they are not completely forgotten. Some may be optimized for future use, while others may disappear entirely.

Although Thomas wouldn't reveal too much, he did mention one idea that he is particularly excited about and hopes to see on the menu in the near future. He described it as "unlike anything they've ever done before" at McDonald's. Could this be the ultimate Christmas menu item? Only time will tell.

In the meantime, we can only hope to hear more about this mysterious item next Christmas. But for now, we can still enjoy other festive treats like camembert cheese bites and Galaxy Caramel Hot Chocolates, which are currently available.

Do you have any ideas for new McDonald's menu items? Let us know in the comments below. And if you have a story to share, don't hesitate to get in touch by emailing us.

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