December 4th 2024.
In exciting news for fans of iconic toy brand Mattel, the company has announced plans to open its very first theme park in the US next year. The nine-acre Mattel Adventure Park, located in Glendale, Arizona, will feature over 25 attractions inspired by beloved childhood favorites.
One of the main highlights of the park will be Barbie Land, where visitors can immerse themselves in the glamorous world of Barbie. The famous Barbie Beach House will be available for guests to explore, complete with its own interactive retail experience. Here, visitors can use cutting-edge hologram technology to create their own Barbie sets in the Barbie Dream Closet Experience.
But that's not all - the Barbie Flying Theatre will take guests on a thrilling journey from the depths of the ocean to the far reaches of outer space. And for those looking to relax and take in the sights, the Barbie Rooftop bar offers stunning views, signature pink drinks, and tasty snacks.
Not to be outdone, Mattel's other classic brands will also have their time to shine at the theme park. Hot Wheels fans can rev up their excitement with roller coasters and electric go-karts, while Thomas & Friends will offer seven indoor attractions for young adventurers.
For a truly immersive experience, guests can play a round of mini-golf on the 18-hole course inspired by Mattel Games. The course features life-sized versions of popular games like Pictionary and Rock 'Em Sock 'Em Robots. And for fans of the beloved card game UNO, there is a larger-than-life climbing structure where guests can race to the top on oversized UNO cards.
Mark Cornell, president of Epic Resort Destinations and Mattel Adventure Park, shared his excitement for the new park: "There are about 25 attractions at Mattel Adventure Park in Glendale with two iconic coasters, and a World of Sodor dedicated to Thomas the Tank Engine with seven attractions. We've embraced all of the Mattel games. We have mini golf, we have a Kerplunk drop tower, and we have an UNO harnessless climber. We have Hot Wheels electric lithium-ion go-karts."
But that's not all - Mattel has even bigger plans for the future. In addition to the Arizona park, they are also opening a second theme park in Kansas City in 2026, with a whopping $487 million price tag. This just goes to show the enduring popularity of Mattel's beloved brands and the excitement they bring to people of all ages. So get ready to experience the magic and wonder of Mattel Adventure Park - it's sure to be an unforgettable adventure!
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