May 23rd 2024.
To celebrate Barbie's 65th anniversary, the iconic toy company, Mattel, has decided to honor the legendary tennis player, Venus Williams, with her very own Barbie doll. The collection, which was revealed on May 22, features a lineup of sports icons, with the aim of inspiring young girls to pursue their passions with purpose. Williams' doll is a true representation of the Grand Slam champion, dressed in a pristine white tennis outfit, complete with a matching visor and hoop earrings, and holding a tennis racket.
The news of the Venus Williams Barbie doll was met with excitement and admiration, with many taking to social media to share their thoughts. Williams herself expressed her gratitude in a statement released by Mattel, saying, "Throughout my career, I've always been driven by the idea of breaking barriers and staying true to myself, and Barbie's mission couldn't align more with that. Being recognized as a role model in the world of sports and joining Team Barbie is truly an honor, and I hope to continue empowering the next generation of young girls to never give up on their dreams."
Krista Berger, the senior vice president of Barbie and global head of dolls at Mattel, also highlighted the importance of sports in building self-confidence, ambition, and empowerment among young girls. She said, "By shining a spotlight on these incredible athletes and their stories, we hope to inspire the belief that every girl has the right to pursue her passions and turn her dreams into reality."
Mattel also praised Williams for her impressive achievements, not only as a four-time Olympic gold medalist but also as the first woman in tennis to earn equal prize money at Wimbledon. The company recognized her for her perseverance in the face of obstacles and her efforts to inspire social change within the sports industry.
To further celebrate this momentous occasion, Mattel has partnered with Walmart to release exclusive content featuring the Barbie Role Model tennis icon on social and digital platforms. In addition, Barbie displays will be featured in stores nationwide under the theme "65 Years of Inspiration, Dreams Made Here," with a range of new products including toys, apparel, accessories, sporting goods, and even food and beverage.
But Williams is not the only inspiring female athlete to join the Barbie Role Model collection. She is joined by eight other remarkable women, including Canadian soccer player Christine Sinclair, Australian football player Mary Fowler, French boxer Estelle Mossley, and Mexican gymnast Alexa Moreno.
The impact of these Barbie Role Models will also extend beyond the doll itself. Through a partnership with the digital sports platform VOICEINSPORT, virtual mentorship, educational content, and expert services will be offered free of charge to girls aged 12 and above, continuing into 2025. This will provide young girls with valuable resources to help them pursue their dreams and achieve their full potential.
In the end, the Venus Williams Barbie doll is not just a toy, but a symbol of strength, determination, and empowerment for young girls everywhere. It serves as a reminder that with hard work and perseverance, anything is possible. And with the support and inspiration from role models like Williams, young girls can dream big and make those dreams a reality.
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