March 27th 2024.
Have you ever struggled with finding a mascara that gives your lashes both volume and staying power? Look no further, as Japanese innovation has brought us tubing mascaras that are revolutionizing the beauty industry. While waterproof mascaras have been the go-to for long-lasting wear, they also come with the hassle of difficult removal and the potential for lash loss. But now, with tubing mascaras, we can have the best of both worlds.
These clever formulations, long favored in Japan, are perfect for even the finest of lashes. They create a flexible film around each individual lash, forming tubes that can easily be removed with warm water. No more rubbing or tugging at your delicate lashes, and no more panda eyes either. These tubing mascaras are not affected by oil on the skin, making them ideal for those with oily skin or who wear contact lenses.
Make-up artist Ciara O'Shea, known for her work on magazines, runways, and celebrities like Alexa Chung and Gwendoline Christie, explains the recent boom in popularity of tubing mascaras. They are not only simple and comfortable to wear, but also provide impressive length, curl, and thickness without any clumping or looking overdone. It's the perfect "natural lash" look, but better.
One brand leading the way in tubing mascaras is British beauty brand Eyeko, with all 13 of their mascara offerings being tubing. Their Lash Alert Mascara, priced at £17, provides volume and curl with its curved helix brush and contains ingredients to prevent lash breakage. It also comes in a range of colors and is easily removable.
But it's not just about the look and ease of removal, tubing mascaras also provide great longevity. As Ciara explains, they are not affected by oil on the skin and can last all day without flaking or smudging. For those with sensitive eyes or allergies, this is a game-changer.
Other notable tubing mascaras include No7 Stay Perfect Mascara, which instantly lengthens and defines for a clean finish, and BBB London Iconic Tubing Mascara, which gives a fanned out, lifted, and curled look. Both are easily removed with warm water and contain nourishing ingredients for lash health.
For a two-in-one product, the Ruby Hammer Mascara & Brow Duo offers a slim wand for precision and a nourishing formula for both lashes and brows. And for a softer, more natural look, Aime Lash Care Tubing Mascara includes growth-boosting ingredients and comes in a brown-black shade.
And the best part? Tubing mascaras are not just for adults. Indu Stand Up Tubing Mascara, priced at £14, is perfect for teens with its gentle and nourishing formula that is easy to remove. And who wouldn't want to save on eye make-up remover?
So say goodbye to the hassle of waterproof mascaras and hello to easy removal and beautiful, long-lasting lashes with tubing mascaras. Give them a try and see for yourself why they are taking the beauty world by storm.
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