Marketing executive dies in quad bike accident, mourned by colleagues.

Medibank's CMO Lisa Ronson had an accident while riding a quad bike on private property.

November 24th 2024.

Marketing executive dies in quad bike accident, mourned by colleagues.
The entire community is mourning the loss of a prominent business leader who tragically passed away in a farm accident over the weekend in regional Victoria. Lisa Ronson, the chief marketing officer for Medibank, was riding an All Terrain Vehicle (ATV), also known as a quad bike, on a private property near Daylesford when she lost control and crashed on Saturday evening.

Emergency services were quickly called to the scene in Ullina, but despite their efforts, Ronson could not be saved. The news of her passing has left a deep impact on those who knew her, and the entire country is feeling the weight of this loss. WorkSafe is currently investigating the accident, and the police will also be preparing a report for the coroner.

The 52-year-old Ronson had only been in her role as chief marketing officer for Medibank since July, but she had already made a significant impact. She was highly respected in the Australian marketing industry and was also an adjunct professor at Deakin University in Victoria. Ronson also served as a board member for Wheelchair Rugby Australia, showing her dedication to giving back to the community.

David Koczkar, the chief executive of Medibank, expressed the company's devastation over Ronson's passing. He described her as a brilliant, loved, and highly respected member of their team, and the news of her death has left everyone heartbroken. The thoughts and prayers of the entire Medibank family are with her loved ones during this difficult time.

For those wanting to stay up to date with the latest news, sport, politics, and weather, the 9News app is available for download on the Apple App Store and Google Play. With this app, you can receive notifications straight to your smartphone, so you never miss out on important updates. Our thoughts continue to be with Lisa Ronson's family and friends during this tragic time.

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