Like Mitt Romney and Kevin Durant, I manage multiple Twitter handles. Although neither is a secret handle.
I use @fredwilson for my personal tweets and I use @avc for this blog. I have done that since I joined Twitter in the spring of 2007.
The idea is to keep AVC blog discussions on @avc and leave @fredwilson for other things. That isn’t how it plays out however and on a day with a lot of discussion about AVC posts (like the last two days), I get reactions on both and engage actively on both.
Moving back and forth between Twitter handles on the Twitter mobile app is a breeze. You just add a second profile to the mobile app and you can switch back and forth in the profile view.
I have not found that to be as easy in a desktop browser and so I run two browsers, one where I am logged in on @fredwilson and the other where I am logged in on @avc. If there is a better way to do this, I would love to know what it is.
I know most people manage multiple email addresses, one for personal, another for business, and possibly a few more. I do not do that and use my main email address for everything. So I can’t explain why I don’t do the same on social media, but I don’t. And both approaches seem to work well for me.
