Madam C.J. Walker's beauty shop in Atlanta now a museum, thanks to hairstylist's efforts.

Explore Madam C.J. Walker's legacy at the newly opened museum in Atlanta, showcasing her impact on the Black community alongside WERD.

February 12th 2024.

Madam C.J. Walker's beauty shop in Atlanta now a museum, thanks to hairstylist's efforts.
In Atlanta, a hairstylist has accomplished a remarkable feat - he has transformed a once popular beauty shop, once owned by the legendary Madam C.J. Walker, into a museum of Black history. The location of the museum is especially significant, as it is situated in the same neighborhood where Dr. Martin Luther King Jr. spent his childhood.

The owner of the shop, Ricci De Forest, discovered this hidden gem about thirty years ago and made the decision to purchase it. His intention was to preserve its legacy and ensure that it continued to remain a part of the community. However, it took him nearly twenty years to finally gain ownership of the shop. But when he did, he not only acquired Walker's domain, but also the hair tools that had made her a household name. As revealed by Atlanta News First, the stylists who had worked at the shop over the years had witnessed many pivotal moments in the nation and the city's history, which could be traced through the changes in the prices of different hair styles.

De Forest shared an interesting anecdote about one of the shop's oldest stylists, who had started working there in the 1940s. He revealed that back then, a shampoo and press for Black women would cost only 25 cents. This was a time when Madam C.J. Walker had just begun her journey of revolutionizing hair care for Black women and had also become America's first self-made female millionaire. While her entrepreneurial success was widely celebrated, it was also important to acknowledge her efforts towards social and racial justice. She often gave lectures and made significant donations to the National Association of Colored Women's clubs.

But the significance of this building goes beyond just being Madam C.J. Walker's former beauty shop. It also houses the first Black-owned radio station in Atlanta - WERD. This station was established in 1949, and its location right above the shop was what inspired De Forest to incorporate Black music history into the museum. He has even included a donated record and photographs of artists whose songs would have been played on this radio station.

De Forest explained the importance of WERD, stating that from 1949 to 1968, it was the station that Dr. Martin Luther King Jr. used to make his voice heard. In a time when no white-owned radio station would allow a Black person to speak about boycotting or coordinating logistics for the Civil Rights Movement, WERD played a crucial role.

The Madame C.J. Walker Museum is now open for visitors to take a step back in time and witness the impact that Walker and WERD had on the Black community. It is a reminder of how they transformed the American landscape for generations to come. This transformation of Madam C.J. Walker's historic beauty shop into a museum is a testament to her enduring legacy and the impact she has had on Black history. It is a story that deserves to be celebrated and remembered, and the museum is a perfect way to honor her achievements.

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