Macy's continues collaboration with Divine Nine through new fraternity collection.

Macy's plans to add to their partnership with sister sororities in 2022 through their new collection.

May 6th 2024.

Macy's continues collaboration with Divine Nine through new fraternity collection.
Macy's, a popular clothing retailer, has announced that they will be donating $3 million to charities chosen by the historically Black-founded fraternities known as the Divine Nine. This generous donation will be accompanied by the launch of an exclusive menswear line inspired by the fraternities' signature colors. This new collection is a continuation of Macy's collaboration with their sister sororities, which was established in 2022.

Elwyn Mapps, Macy's vice president of men's sportswear and a member of Phi Beta Sigma Fraternity Inc., expressed his excitement for the collaboration. He stated, "I am thrilled to provide members with a collection that reflects their organization's mission and history while also empowering them to express their personal style." Mapps also mentioned that this collection authentically represents each organization by featuring their signature colors and speaks to their commitment to academic excellence, community service, and brotherhood.

Through their social purpose platform, Mission Every One, Macy's will not only provide funding to the chosen foundations of the Divine Nine Fraternities, but also support their dedication to creating a brighter future with bold representation. This is just one of the many ways that Macy's is honoring and celebrating the legacy and impact of the historically Black-founded fraternities of the National Pan-Hellenic Council.

The exclusive collection, which includes a wide variety of pieces such as sport coats, neckwear, hats, dress shirts, polos, and sweaters, will have a starting price of $49.99. It was created in partnership with Tayion Collection, founded and designed by Montee Holland, a graduate of The Workshop at Macy's. Other pieces will also be contributed by Stacy Adams and Macy's own private brand label, Club Room. The full catalog will be available in July 2024, according to Macy's.

Sherieka Smallwood-Morgan, director of retail strategy at Macy's, shared that their vendor accelerator program, The Workshop at Macy's, has been supporting underrepresented businesses for nearly 15 years. As part of their commitment to expanding representation in retail, they will continue to provide resources and programming to their current and future cohorts to fuel entrepreneurial development and growth.

Macy's plans to donate the remaining $3 million by the end of January 2025. In addition, they have already given $1.75 million to education and research foundations of the Delta Sigma Theta, Zeta Phi Beta, and Sigma Gamma Rho sororities. This is just the beginning of their ongoing efforts to support and uplift these organizations.

This collaboration between Macy's and the Divine Nine Fraternities is not only a celebration of their legacy, but also a testament to the power of coming together to make a positive impact. As we await the release of this exclusive collection, we can look forward to seeing how Macy's continues to support and amplify underrepresented communities in the retail industry.

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