March 14th 2024.
Attention all chocolate lovers! It seems like our favorite holiday, Easter, is about to take a turn for the worse. As we all know, Easter and chocolate go hand-in-hand, but it looks like Lindt has thrown us a curveball with a startling announcement.
The renowned Swiss chocolatier has always been a staple during the Easter season, thanks to their beloved golden bunnies. However, it seems like we may have to reconsider adding one of these gilded treats to our baskets this year, as Lindt has stated that they have no other option but to increase their prices.
Currently, their 100g chocolate bunnies are priced at £3.75 in supermarkets like Sainsbury's and Waitrose, and £3.50 in Tesco. While the exact figures of the price hike have not been disclosed, the company has revealed that the cost of some of their raw ingredients has skyrocketed by a staggering 114%.
In an interview with French publication Actu, Gilles Rouvière, who represents 70 iconic brands including Lindt, Ferrero, and Nestlé, confirmed the upcoming price increase and explained the reasons behind it. Apparently, the change in prices can be attributed to rising costs of packaging, transportation, and employee salaries.
According to Rouvière, the heavy rainfall in Ivory Coast and Ghana, combined with a significant drought, has severely disrupted the cocoa harvests, resulting in a spike in cocoa prices. In fact, in just one year, the price per tonne has increased by a whopping 114%, reaching an average of €4,500.
The Lindt Gold Bunny, which was first introduced by the company back in 1952 by Rodolphe Lindt, became an instant hit in Germany before making its way to the UK in the 1990s. Over the years, the bunny has undergone some minor changes, such as different packaging and ribbon options, as well as the introduction of different sizes.
Earlier this year, Lindt even launched a chocolate bar version of the bunny, which is available at Sainsbury's for £3.00. Of course, for those with a major sweet tooth, Lindt has plenty of other options to satisfy your cravings this Easter, including a 195g milk chocolate egg for £10 and their iconic Lindor truffles, usually priced at around £4 at major supermarkets.
But with the recent warning of a price increase, it's safe to say that all of this is bound to change. And it's not just Lindt; other chocolate companies are also facing the same issue. In February, Cadbury fans were shocked to discover that a 1kg bag of Mini Eggs was almost as expensive as a mortgage.
Mondelēz, the company that owns Cadbury, defended the price hike, stating that it was a last resort. A spokesperson for Mondelēz International told The Agency, "Making changes to the price of our products is always a last resort, however, costs across our supply chain have risen steeply. Core ingredients like cocoa and sugar have become significantly more expensive, and the costs of energy, packaging, and transportation have also remained high."
So, what does this mean for us chocolate lovers? Are we going to have to pay more for our beloved Easter treats? Only time will tell. But one thing is for sure, Easter may not be as sweet as it used to be. Do you have a similar story to share? We'd love to hear from you! Just send us an email at [email address].
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