I was booking a flight on United.com recently. As I saw the options between the various flavors of economy, I was curious what it all meant.
Clicking in to “Fare rules” took me to a page with a massive amount of legalese. It definitely had the answers to the question. But good luck finding it.
I went to Chase Travel for the same flight and clicking on the fare rules took me to this.
It had everything I needed to make my decision, at a glance.
It is a good reminder of the idea that we’re able to design good Ux (user experience) when we make it past the complexity and find the simplicity.
That is the product equivalent of clarity over comprehensiveness.
When we get it right, it is a thing of beauty.
