October 24th 2023.
LeBron James is making a splash in the entertainment industry with his production company, SpringHill Company. Together with his production partners, Peyton Manning's Omaha Productions and the Obamas' Higher Ground, he is set to create an NBA-focused docuseries.
The show will follow the lives of basketball players, though no stars have been confirmed yet. It is expected to have a similar format to Manning's Quarterback series which is currently in its second season. The streaming platform for the series has yet to be decided, but it is strongly suspected that Netflix, which has a development deal with Higher Ground, will be the leading candidate.
SpringHill was established in 2021 with investments from RedBird Capital Partners and James' other investors. It has already produced films and television such as Shooting Stars, House Party, and Space Jam: A New Legacy, and has first-look deals with Disney and Universal for scripted content. With the NBA docuseries, SpringHill is only expanding its portfolio.
The untitled project is certain to be a hit with basketball fans, especially with the success of other sports unscripted programming such as Beckham on Netflix.
Meanwhile, James is still dominating the basketball court. He is currently in the middle of his 21st NBA season and last year he became the league's all-time leading scorer, with four NBA championships under his belt.
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