October 13th 2023.
On Thursday, October 12th, the iconic LeBron James revealed his top sneaker pick on Nike Basketball's Instagram account in a "blind ranking" - the Nike LeBron 8 "South Beach". Sports Illustrated reported James' strong sentiment: "It's the best shoe in my line, for sure. That crushed the shoe game right there. The ‘South Beach’ 8s, that’s insane."
James' sneaker legacy began with a groundbreaking deal with Nike in 2003. Since then, he has sported his signature shoe in all 1,421 of his career games, and he's released 21 signature sneakers.
The Nike LeBron 8 "South Beach" was first unveiled in 2010, and quickly became an iconic shoe in the sneaker culture. Its three-color design of smooth Filament Green leather, carbon fiber, and Pink Flash accents conveyed a narrative that everyone instantly understood: a new era was dawning in Miami.
The shoe was released in limited quantities for $160, but due to its popularity, it has since been re-released and can now be found on sneaker resale platforms like eBay, GOAT, StockX, and KICKS CREW, often at prices above the retail cost.
The twilight of James' NBA career may be upon us, but his signature sneaker collection will remain unstoppable. As a new season dawns, fans can anticipate the King making history both on the court and in the sneaker industry.
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