January 17th 2024.
Back in 2007, Ronnie and Lamar Tyler were feeling frustrated with the negative portrayals of African Americans and marriage in the media. They were tired of seeing the same old stereotypes of broken families. As a happily married couple with four children, they decided it was time to change the narrative. And so, they started a blog called "Black and Married."
Their website, now known as BlackandMarriedWithKids, has evolved into a multimedia enterprise. They've released documentary films, music videos, and posts written by their 10 regular staff writers. They've even expanded into online branding and web content development through their company, Tyler New Media. But it was their venture into film that really allowed them to make a living from their blog and recoup their six-figure salaries. And not only did this bring in revenue for their growing site, but it also opened up opportunities for them to speak at events and create social media campaigns for companies like General Mills.
As an Atlanta-based husband and wife team, Ronnie and Lamar have worked together to create a unique and successful experience on their website. Not only is it a blog, but it also serves as a platform for their bestselling Amazon documentaries, such as "Happily Ever After: A Positive Image of Black Marriage," "You Saved Me," and their latest film, "Men Ain't Boys."
Throughout their journey as entrepreneurs, the Tylers have identified four key elements that are crucial for building a successful business with your spouse. They call it the "Couples C.O.C." or the Couple's Code of Conduct. This outlines the proper practices between the two of them, both in their marriage and in their business. Lamar explains that these rules are important for maintaining respect and admiration for each other, both in private and in public. And it's not just about their own relationship, but also about how their employees view them. As they say, "your employees will never respect you if you don't respect each other." They also stress the importance of setting boundaries to protect the foundation of both their marriage and their business.
Another key aspect of their successful partnership is their mutual respect for each other's strengths and weaknesses. They acknowledge that they have different strengths and weaknesses, and they work together to delegate tasks accordingly. While Ronnie is strong in creativity, Lamar excels in organization and productivity. By playing to each other's strengths, they are able to accomplish more as a team.
The Tylers also emphasize the importance of having a vision for your business. As they quote from Proverbs 29:18, "where there is no vision, the people perish." They believe that without a clear plan and goals, a business will not succeed. They recommend setting short-term and long-term goals and regularly revisiting them to track progress and make adjustments as needed.
Finally, trust is crucial for any successful partnership, especially when it comes to business. Lamar stresses that trust is essential in all aspects, from money management to completing duties. In order to work together effectively, spouses must be able to trust each other to follow through on their commitments.
While there are certainly other factors that contribute to a successful business partnership, the Tylers believe that these four core elements are vital for any couple looking to build a business together. As they continue to grow their own business, they hope to inspire and guide other couples to find success in their own entrepreneurial journeys.
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