March 13th 2024.
Lauren Wesley Wilson, a successful businesswoman and the founder and CEO of ColorComm Corporation, is set to release her highly-anticipated book, titled "What Do You Need? How Women of Color Can Take Ownership of Their Careers to Accelerate Their Path to Success." Drawing from her own experiences, Wilson shares the essential skills that women of color need in order to reach leadership positions.
The book, described by Penguin Random House, delves into the unwritten rules and playbook necessary for women of color to climb the ladder to the C-Suite. As the founder of the ColorComm organization, Wilson understands the importance of asking ourselves "what do we need?" when it comes to achieving our goals and aspirations.
Divided into four parts, the book covers various topics, including Finding Your Place, Establishing Your Position, Forging Your Future, and Becoming an Ally. In a heartwarming message to her parents, Wilson expresses her gratitude for teaching her how to speak up and advocate for her needs.
Through her ColorComm Corporation, Wilson continues to advocate for people of color in the communication, marketing, advertising, digital, and public relations industries. Established in 2011, the organization aims to provide access and opportunities for multicultural talent, educate and inform the industry, offer crisis and media relations counsel, and build a supportive community for those striving for leadership roles.
Wilson explains, "What we created unknowingly was this community of women of color who wanted more for themselves, both professionally and personally. They wanted more opportunities to advance in the workplace." This statement perfectly encapsulates the mission of ColorComm Corporation.
The corporation's portfolio includes the ColorComm Network, ColorComm Search, ColorComm Media Group, and Men of Color in Communications. With a global community of over 100,000 professionals and a range of brands under its belt, ColorComm Corporation collaborates with leading companies to create an inclusive industry that uplifts people of color.
Wilson's book, published by Hay House Business, is available for pre-order at $25.99 before its official release on April 2nd. To celebrate, Wilson has invited her followers on Instagram to join her and a group of "amazing, accomplished, and badass women" on her seven-city book tour, starting in New York City on April 2nd and concluding in Chicago on April 15th.
In addition to her book, Wilson is a strong advocate for diversity and inclusivity in STEM fields. She believes that having role models and mentors is crucial for career success, especially for people of color. With her inspiring book and her dedication to creating a more inclusive industry, Wilson is a true leader and trailblazer for women of color everywhere.
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