September 13th 2023.
On August 30, National Black Beauty Founders Day was introduced to tackle the imbalances that have been impacting Black entrepreneurs in the beauty space. Danika Berry, a publicist with over two decades of experience representing Black beauty brands, is the founder of the new initiative. She has worked with brands like Mielle Organics, Curls, Camille Rose, Cota Skin, Kaleidoscope, Curl Daze, J’Organics Hair Solutions, and many more.
Berry founded the initiative to break down the barriers that have been holding back Black beauty entrepreneurs and promote diversity, inclusion, and equitable access to funding in the industry. A recent McKinsey & Company study found that Black consumers represent 11.1% of total spending in the beauty sector, yet Black-owned brands generate only 2.5% of the industry’s overall revenue. Berry hopes National Black Beauty Founders Day will help to create a more fair and equitable industry.
Berry has three initiatives to spearhead the drive: “Support for Black-Owned Beauty Businesses” is an invitation to the public to discover and financially back Black-owned beauty enterprises. “Social Media Advocacy” is a social media campaign that spotlights the success stories and challenges of Black beauty entrepreneurs. Finally, “Promoting Industry-Wide Diversity and Inclusion” is an advocacy campaign that tackles stereotypes against Black beauty entrepreneurs through open discussion.
“National Black Beauty Founders isn’t just about celebrating a single day; it’s an ongoing organization devoted to elevating and promoting Black women in the beauty industry,” Berry said. “Our initiative is more than inspirational; it’s a blueprint for revolutionary change in the beauty sector.”
The beauty industry is not only important for the economic empowerment of Black women, but also for the representation of Black beauty. National Black Beauty Founders Day is an important step towards creating a more equitable and diverse industry. With the help of Danika Berry, we can continue to promote diversity, inclusion, and equitable access to funding in the beauty world.
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