Latto, Sha'Carri Richardson, Ice Spice, Druski and others have been recognized by Forbes for their achievements in their respective fields, making the 30 Under 30 2024 list.

The annual Forbes 30 under 30 list for 2024 has been released, and it is full of Black changemakers, creatives, founders, and industry leaders. Representing 600 selectees, the list recognizes the most noteworthy people under 30 from 20 categories, such as music, sports, media, Hollywood and entertainment, social impact, finance, and–more recently–social media.

Rappers Latto and Ice Spice are among the standouts, having achieved both financial success and public recognition. Latto's estimated earnings for 2023 amounted to $12 million, and she accomplished this through her Special tour with Lizzo and a bevy of brand deals with companies like Rihanna’s Savage X Fenty, Wingstop, Halls, and Pretty Little Thing. She charges an average of $300,000 for appearances and remains self-managed.

Ice Spice’s success on TikTok has earned her a spot on the Forbes music list, following the success of her 2022 hit “Munch.” She has collaborated with pop artists and appeared in fashion campaigns for brands such as Marc Jacobs and Adidas. She also was nominated for a Best New Artist Grammy and has multiple songs on the Billboard charts.

Sha’Carri Richardson, Jordan Brand ambassador Anthony Edwards, Kyle Kuzma, and Lamar Jackson all make the list of most notable athletes. Sha’Carri became the fastest woman in the world in 2024 after many wrote her track career off in 2021. She qualified for the 2024 Paris Olympics and became the USA’s first women’s 100m world champion since 2017.

The list of social media notables includes Taylor Cassidy, Drea Okeke, and comedian Drew ‘Druski’ Desbordes. Druski's collaborations with Drake, Jack Harlow, and others have earned him a spot amongst the top earners in the industry.

Black creators are responsible for many of the most popular trends on social media. However, it is notable that only three Black creatives made it to Forbes’ list. This is despite the fact that billionaires such as Jay-Z, Oprah Winfrey, Tiger Woods, LeBron James, and Magic Johnson did not earn enough to make it onto the 2023 Forbes 400 list.

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