January 5th 2025.
In an effort to connect with voters and promote their latest policy platform, the Labour Party has turned to social media with a unique and eye-catching strategy. Using AI-generated animals, they have created a thirty second video titled “Labour’s Plan to Change Britain” which features giant rabbits, dogs, and cows dressed as various professionals such as nurses, police officers, and builders.
The video, which was released on TikTok yesterday, has been met with mixed reactions. While some viewers found it “bonkers” and “embarrassing,” others questioned if it was the most effective way to get their message across. The video begins with a realistic AI image of a lion dressed as a Labour politician outside the Houses of Parliament, setting the tone for the rest of the clip which lists the party’s key policy positions.
One of these policies is a promise to increase the number of police officers on the beat, which is depicted through an intimidating British bulldog dressed as a police officer walking down a suburban street. The video then shifts to healthcare, with a stern rabbit dressed in nurse’s scrubs and a message that reads “You’ll be seen sooner by our NHS.” This message coincides with plans that Labour leader Starmer is set to announce for cutting NHS waiting times.
The video also addresses transportation and education, with an AI badger commuting at a British railway station and a giant owl flying over a school building. The party’s pledge to bring railways into public control and fund breakfast clubs for children is highlighted in these scenes. Additionally, a mammoth hedgehog dressed in overalls is shown walking alongside a windmill to represent Labour’s promise of protecting billpayers through secure, homegrown energy.
The clip ends with a focus on housing, as a towering cow in a construction worker’s uniform stands alongside cranes and building sites. The message “decent affordable homes for you and your family” reflects Labour’s goal of building 1.5 million new homes by the next election. Throughout the video, a daunting and imposing song plays in the background, adding to the overall effect.
The video has sparked confusion and debate among TikTok users, with some wondering if it was created by an intern. Others have expressed concerns about the use of AI imagery, with one user commenting on the neglect of the arts sector. Despite these reactions, Labour’s TikTok account has been known for posting unique and trendy content in an effort to appeal to younger audiences.
Whether or not this unconventional tactic will win over voters remains to be seen. However, the Labour Party continues to use social media as a means of reaching and engaging with the public. When approached for comment, they have yet to respond.
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