July 12th 2023.
Kyrie Irving, the talented Dallas Mavericks point guard, is taking his talents to the sneaker game. He recently signed a five-year deal with Chinese sportswear brand ANTA. The agreement was negotiated by Irving's management team, A11Even.
The deal also includes Irving's appointment as Chief Creative Officer at the company. Irving expressed his excitement about the collaboration, saying, “The first step in becoming partners is to share the same dreams, goals, and missions. ANTA’s rapid development over the years, openness to creativity, willingness to embrace family and teamwork, and expertise in areas like product innovation and manufacturing processes have left a remarkable impression on not just me but also my A11Even team, who will work side by side with me in creating something truly generationally special.”
The partnership will include signature product releases and ANTA x KYRIE Youth Basketball Camps in China and the U.S. Irving will also be flaunting the Shock Wave 5 sneaker at the start of the upcoming NBA season. The first signature collection is expected to drop in 2024.
ANTA Sports also has partnerships with NBA players Klay Thompson and Gordon Hayward. Irving's endorsement comes after his decision to part ways with Nike last year and his new three-year, $126 million contract with the Dallas Mavericks.
It certainly looks like Kyrie Irving is on the rise and his latest venture with ANTA is a testament to that. We can only wait and see what this collaboration will bring to the table.
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